When planning an event for your client it is imperative to understand what the goal of the event is and why your client wants to produce this event.
The goal and objective of the event should be the focus of every decision made for your client and for the event moving forward in the planning process.
A Client will often hold an event to:
- Promote sales opportunities
- Increase the profile of the company
- Client appreciation
- Employee appreciation
- Maintain visibility in the marketplace
- Launch a new product
Determining the goals and objectives of the event helps to create tangible goals and outcomes that you want to see from the event?
Ask your client how they will determine a success from the event? Do they hope to increase sales, build client relationship? How can this be made into a measurable goal?
Finding a way to tangibly track your goals and objectives will help to determine the success of an event and ensure goals and objectives are being met.
