The First phase to planning an effective event is the research phase. The research phase in integral to understanding the needs and objectives of your clients’ event.In researching your client’s needs you should first come up with a list of questions about the client and their background in order to help gain a better understanding of who your client is and where they have come from?
A few key research questions are required to determine the best type of event for your client.
Team
Who are the decision makers?
What is the decision making process?
What roles to do each member of the event “team” or internal committee play? What is their history/knowledge with the event?
History
Have they planned this event in the past?
What has been successful?
What has been unsuccessful?
What have they learned from their past events?
Budget
What is their budget?
Where doe s the cash flow come from?
Where do they want to spend their money? What is important to them?
Demographics
Who is the demographic that attend the events?
Where do they live?
Do they drive?
How old are they?
What is the company culture?
Resources
What resource are required to plan the event/?
What resources are internal that can be used in the planning process?
Doing proper research on your client will help you to better understand their needs, where they come from and will ensure a smoother planning process as the event is developed.
